Wednesday, April 22, 2009

Open up almost any Internet browser and somewhere amongst the sea of information you'll find an ad that uses the term "Easy".


Well, quite honestly in this ever busier world that we live in people want the quickest and easiest solution to whatever their problem is. And quite frankly, marketers know this. They know that when they use that magical little word, they're going to get your attention.

I mean, think about it... if you were going to write an ad for a new abdominal workout video would you say:

Easy Abs!


Fairly Simple abs!

Most of us if we're honest want "Easy"! The unfortunate truth is - anything that is worth having requires some effort, in other words, its not easy.

The Good News is, although it may require some effort on your part being and living a healthy life is relatively simple. An example would be Weight Watchers. The program is simple by nature and although it may require you to make changes in your life that are not easy, its not complicated and hard to understand.

I've done a lot of research on why it is that most people either never get involved in fitness activities or don't stick to them. I'm the guy who if told most people don't stick to a program because its too hard, asks the question; What's too hard about it? I want to know what specifically is it that's keeping you from doing what you know is good for you?

The answers to those questions may surprise you as they did me at first. What I have found is that its not really the actual effort involved in the exercise that discourages people, its that they don't know how. A good steady training program is not going to be so difficult that you can't physically or mentally handle it, but that's not normally the problem is it.

You may have been in this situation. You decide to do something about your health. Everywhere you turn you see ads for "Easy" this or "Easy" that and maybe you even invested in some of those programs. When they arrived in the mail and you tried them out they were so complicated and hard to understand that after one or maybe two sessions you just gave up.

Let's be honest here; How many of us have an "Ab Roller" stuffed under our bed or jammed in the back of a closet somewhere?


Maybe you thought about joining a gym but just the thought of all of that unfamiliar equipment left you defeated without even trying. Maybe you joined a gym and the 19 year old trainer who obviously got hired for looks not brains, and who thinks that everyone can be motivated with a simple "Come On, You Can Do", got you so confused with exercises you'll never be able to remember that you said; "To heck with it" and never went back!

So here's the truth about being active...

1. It is not always easy! There are days for me when the last thing I want to do is go for a run or do strength training or quite frankly, anything that resembles activity. We all experience that feeling from time to time. And still I say; "The only bad run, is the one that never begins!"

2. You more than likely will experience some soreness when you first start to get active. I experience soreness on a regular basis as I continue to push myself farther and farther with my training.

3. Soreness and Pain are not the same thing! A little soreness is your body's way of saying it is in the process of rebuilding itself. Pain is your body's way of saying: "Hey dummy, something's wrong here!" A little soreness can simply mean you need to back off or take a rest and recovery day. Pain means you should get it checked out because something may very well be wrong.

4. Being active is simple. It doesn't require that you have a degree or certification in exercise physiology to get started. Yes, just like anything else, there are lots of new things to learn about the more involved in fitness you become, but you don't need to know them to go for a walk.

5. Being active can and should be enjoyable. A walk is refreshing, rejuvenating, invigorating and a great way to clear your mind. Walking with family and/or friends can be a great way to reconnect.

The more I get involved in "Virtual Coaching", the more I realize that simple is best. If the people I work with in person or online want "Easy" they got the wrong guy. If they want simple to follow instruction that slowly builds as they become progressively more fit and healthy, with an understanding that one-size does not fit all, then I'm their guy!

As the virtual coaching site launches over the next few days, that's what you can expect. Simple, fun and effective.

Remember that being active is a lifestyle choice, something you can enjoy for years to come. It's not always easy, but it really is simple!


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